- The craft of brand strategy is a little bit understanding the attitudes the belief systems, the values that go into the audiences that we're studying. It's a little bit understanding the competition, understanding the marketplace, and a lot brand development and understanding the construction of a brand and how you yield a competitive advantage for a brand, how you think about a brand and how it can differentiate itself in the marketplace. That's brand strategy in a nutshell.

- People have been embracing the new perspectives that we bring. New kinds of thought leadership that they can bring to their clients. A different way to look at the business.

- You'll find any person who talks about brand strategy will say, "We're looking for curiosity" but to me it's more than just your basic level of curiosity, it's a level of near obsessiveness around who a customer is and asking really deep questions of whatever your subject area is.

- I lead our cross cultural marketing capability. It's part of our brand strategy group, and it's all about helping clients communicate effectively and authentically with the consumers who are driving growth in the U.S. Black, Hispanic, Asian, LGBTQ, etc. The reason I love doing cross cultural in the healthcare space, is because it's all about health equity and it's all about mitigating disparities and, if that is not the issue of our time, I don't know what is.

- We're truly passionate about solving challenges and problems, and being at the cutting edge of disrupting the market.

- It's multi-faceted and it's exciting and there's a lot of autonomy in the craft but also to experiment and try new approaches to new and different challenges.

- We're willing to make mistakes to try something new and I haven't seen that mentality in many other organizations.

- That's how we've grown as an organization. We were comfortable with making the mistakes, learning from them, evolving, and trying something new.

- I've always been searching for a healthcare agency that had a feeling where it felt it was okay to be you and you could be natural.

- Show up as weird and as wacky as you are, each day and just kill it.

- You feel the safety to explore, to try things that you've never done before, to tackle challenges that are truly meaningful and make an impact on peoples' lives, but you do it with your friends.

- When you come to Klick, you feel like you're in a community of folks that are gonna help you bring out your genius and you're surrounded by other geniuses. That, to me, is a differentiator. I think you could go to another agency and be a great strategist but if you come to Klick you'll be working in a community of great strategists.

- It's great to meet people who are like-minded, who have similar values, who are working towards the same goal.

- If you really like to push the boundaries, this is probably a good place for you to be.

- Talk to as many Klicksters as you possibly can and then, when you inevitably get that feeling that this place is more different than any other place you've worked that's when you should just dive in and accept the offer and you'll find that Klick is an amazing place to work.